Over the course of the pandemic, we have directly observed and experienced the most radical changes that this virus has brought to society, from the way we relate to our thoughts. If there is an after, it will be vastly different. The focus of the economy is mixed, we probably won't see many old businesses return to their pre-crisis level. Among them, the fashion and footwear industry is one of those affected. Its sales plummeted, leaving millions of items on store windows (1). This event only reflects the superficiality that many brands represent. When we can only resort to needs, we move away from banalities and Fast Fashion has become evident as a clear example.
Likewise, consumption habits have changed at the same time as garments. We have found masks as the main accessory of our outfit, tipping the scale of fashion design in this direction (2).Climate change and UV radiation On the other hand, in recent years pollution in the environment has increased considerably, living in increasingly extreme climates. The rains sometimes do not come in season, the heat can become unbearable, as well as the high temperatures that expose the UV light on the skin (3). This symbolizes an increase in diseases and health problems due to the current circumstances. Although, there are sunscreens and protection against ultraviolet rays. But occasionally it is not enough, it is necessary to resort to other methods. Regarding textiles, clothing with polyester or wool are the best options to protect yourself. In the same way, cotton, natural silk, acrylic and polyamide garments fulfill their function but in a lesser way (4). The density of the fibers and the thickness of the clothing are two important factors, something that is widely neglected in fast fashion. That is why we must give more value to quality, rather than quantity. As the popular phrase in Mexico says "Cheap can be expensive". There is a person who has tried to share this message, recover the fashion industry and direct it towards a more sustainable future, as well as take responsibility with the value chain and the final consumer. That is, promote brands that do things well. Her name is Ximena Valero, a designer with a career of over 25 years. She has collaborated with Victoria Secret & Limited Brands, Lucy Paris, Spread The World, Special Kellogg's, Barbie from Matel;, Andrew; Its collections surrounded the globe, having an international presence. However, knowing the ins and outs of this gigantic market led her to reconsider how she could contribute a bit and promote a better future. Creating its new image, characterized by raising its voice and being the leader of this change. It currently offers consulting services that promote a healthy relationship between the fashion industry and the environment, always seeking the well-being of people. She mentions that initially the clothes were born to satisfy needs, where the progress of society was reflected; New thoughts, rules and freedoms. On the other hand, in recent years, only efforts have been made to increase profits at all costs, neglecting the initial purpose. This makes it clear that we must change, and as consumers we have a fundamental role. Make more sensible and responsible decisions when buying clothes, alternatives exist, you just need to support them. By Ximena Valero Editor Evan